Steven Thomas' Park Posters Read Like Retro-Style Travel Ads
Laura McQuarrie — June 6, 2014 — Eco
References: printcollection & treehugger
These charmingly vintage park posters look just like convincing advertisements from the 1930s and 40s, but they were actually made quite recently by artist Steven Thomas.
Thomas' retro poster series is titled 'See America' and it imagines what it might have been like if iconic American landmarks like Yosemite, Bryce Canyon National Park and the Golden Gate Bridge were advertised for the U.S. Travel Bureau decades ago. However, the vintage style comes across bright and clean, without any grittiness. They're almost like big postcards come to life. The color schemes are slightly different in each poster and there's also a ton of detail to look at in each natural or man-made American wonder.
Each of the See America vintage-style park posters by Thomas can be purchased online from PrintCollection for about $16 each.
Thomas' retro poster series is titled 'See America' and it imagines what it might have been like if iconic American landmarks like Yosemite, Bryce Canyon National Park and the Golden Gate Bridge were advertised for the U.S. Travel Bureau decades ago. However, the vintage style comes across bright and clean, without any grittiness. They're almost like big postcards come to life. The color schemes are slightly different in each poster and there's also a ton of detail to look at in each natural or man-made American wonder.
Each of the See America vintage-style park posters by Thomas can be purchased online from PrintCollection for about $16 each.
Trend Themes
1. Retro-style Advertising - There is an opportunity for businesses to revive retro-style advertising campaigns in order to appeal to a sense of nostalgia in their target audience.
2. Vintage-inspired Graphics - Businesses can leverage the popularity of vintage-inspired graphics to create brand identities that harken back to a simpler time.
3. National Park Tourism - The vintage park posters by Steven Thomas bring renewed attention to American national parks as a potential tourism destination.
Industry Implications
1. Tourism - Tourism industry players can draw inspiration from the See America vintage-style park posters to create destination marketing materials that tell a compelling story.
2. Graphic Design - Graphic design businesses could specialize in creating modern designs that incorporate vintage elements, responding to the growing interest in vintage-inspired graphics.
3. Print Production - Print production companies could create partnerships with artists to produce limited-run, collectible prints in a vintage style to appeal to nostalgia-loving consumers.
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