Activists Take Over Subway Billboards in Paris, France
Jessica Marcel — March 29, 2010 — Social Good
References: flickr & creativereview
Protesters in Paris have a lot of practice getting their message out to the public. The upcoming elections in France motivated these Parisian protest posters, which were put up in the Strasbourg Saint-Denis Metro station. The protesters took down other illuminated advertisements and used the displays to their own advantage.
All the photographs were taken by Sean Hicks. The posters had multiple messages, mostly relating to the election.
Implications - SPELLING ERROR SECOND SENTENCE
Having your message heard is something that all people can relate to. Businesses who provide consumers with the opportunity to speak out in forums or discussion boards will find that consumer feedback is extremely beneficial when considering how to aprove upon your product or service.
All the photographs were taken by Sean Hicks. The posters had multiple messages, mostly relating to the election.
Implications - SPELLING ERROR SECOND SENTENCE
Having your message heard is something that all people can relate to. Businesses who provide consumers with the opportunity to speak out in forums or discussion boards will find that consumer feedback is extremely beneficial when considering how to aprove upon your product or service.
Trend Themes
1. Activist Billboard Takeovers - The trend of activists using billboard advertising spaces to promote their messages presents an opportunity for outdoor advertising companies to collaborate with socially conscious organizations.
2. Consumer Feedback Collection - The trend of protesters using public spaces to voice their opinions emphasizes the importance of businesses collecting and utilizing consumer feedback to improve their products and services.
3. Election-related Activism - The trend of election-related activism highlights a need for political candidates and parties to address and engage with the concerns of the public in a meaningful way.
Industry Implications
1. Outdoor Advertising - Outdoor advertising companies can capitalize on the trend of activist billboard takeovers by offering discounted advertising space for socially conscious organizations.
2. Consumer Feedback Platforms - The trend of consumers using public spaces to voice their opinions highlights a need for businesses to invest in effective feedback collection platforms and strategies.
3. Political Campaigning - The trend of election-related activism emphasizes a need for political candidates and parties to adopt more open and inclusive campaign strategies to engage with the concerns of the public.
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