This Paranormal Activity Prank Spooked Unsuspecting Home Hunters
Laura McQuarrie — October 23, 2015 — Unique
References: prexamples
To promote 'The Ghost Dimension,' a Paranormal Activity prank was set up to tease the last installment in the psychological thriller series.
Unsuspecting house hunters were invited to an open house where odd things kept occurring. For instance, throughout the home tour, hanging lights would wobble, the microwave lights would flicker and finally, a mirror would smash itself. Once the house guests were completely in a state of panic, a variety of special effects were activated, turning the house into something truly possessed.
Since nobody wants to find themselves actually living out the plot of a Paranormal Activity movie, this experience would be truly terrifying, but also one that's definitely memorable to look back upon and laugh.
Unsuspecting house hunters were invited to an open house where odd things kept occurring. For instance, throughout the home tour, hanging lights would wobble, the microwave lights would flicker and finally, a mirror would smash itself. Once the house guests were completely in a state of panic, a variety of special effects were activated, turning the house into something truly possessed.
Since nobody wants to find themselves actually living out the plot of a Paranormal Activity movie, this experience would be truly terrifying, but also one that's definitely memorable to look back upon and laugh.
Trend Themes
1. Immersive Prank Advertising - More companies are using immersive experiences to promote their products or services.
2. Paranormal-themed Entertainment - There is a growing market for entertainment that explores paranormal or supernatural themes.
3. Interactive Horror Marketing - Companies are utilizing interactive horror elements in their marketing campaigns to scare and engage their audience.
Industry Implications
1. Entertainment - The entertainment industry can use immersive and interactive experiences to promote upcoming projects.
2. Real Estate - The use of pranks and special effects can be used to draw attention to properties that are for sale or rent.
3. Advertising - The use of immersive and interactive elements in advertising can create memorable experiences that increase brand awareness and engagement.
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