'Cow' Sends Noodles and Cash Towards the Heavens
Louise Doherty — September 28, 2009 — Pop Culture
References: cowtimes.blogspot & thisiscow
To celebrate the launch of 'Golden Wonder: The Nation’s Noodle' a company named Cow fitted 300 noodle pots with individual parachutes and dropped them from a vertigo-inducing 150 foot.
The scramble that ensued to get a hold of them wasn’t just born out of warm, nostalgic feelings for an old British favourite -- one contained
The scramble that ensued to get a hold of them wasn’t just born out of warm, nostalgic feelings for an old British favourite -- one contained
Trend Themes
1. Parachuting Publicity Stunts - Disruptive innovation opportunity: Use parachuting publicity stunts to create buzz and excitement for product launches or brand initiatives.
2. Noodle Pot Drops - Disruptive innovation opportunity: Explore creative ways to drop products or samples from heights to generate attention and engage consumers.
3. Nostalgia Marketing - Disruptive innovation opportunity: Tap into consumers' nostalgia for old favorites to create unique marketing campaigns that resonate with them.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporate creative and attention-grabbing marketing tactics, such as parachuting publicity stunts, to promote food and beverage products.
2. Event Planning and Experiential Marketing - Disruptive innovation opportunity: Offer innovative and high-impact experiential marketing solutions that involve unique methods like dropping products from heights.
3. Advertising and Branding - Disruptive innovation opportunity: Utilize nostalgia marketing techniques to develop compelling advertising campaigns that evoke emotions and connect with consumers.
3.5
Score
Popularity
Activity
Freshness
