These Intel Paper Cut-Out Prints Depict Everyday Objects
Michael Nieto — March 3, 2014 — Marketing
References: ploom & designtaxi
Intel’s campaign on paper cut-out graphic prints depict the digital contents of everyday objects. The clever use of paper was created by an Estonian artist named Eiko Ojala. The artist created a series of minimalistic posters for Intel’s #lookinside campaign that cleverly shows how ordinary objects need a closer look.
He uses the brand’s color scheme to reveal the ‘digital interiors’ within the everyday objects in shades of royal blue. These designs perfectly encapsulate the brand’s slogan in every direction that clearly states the concept of looking inside of objects. The art direction in these paper cut-out prints are simple yet effective to show a understanding message at first sight. Intel reveals that everything should have an importance within its interior.
He uses the brand’s color scheme to reveal the ‘digital interiors’ within the everyday objects in shades of royal blue. These designs perfectly encapsulate the brand’s slogan in every direction that clearly states the concept of looking inside of objects. The art direction in these paper cut-out prints are simple yet effective to show a understanding message at first sight. Intel reveals that everything should have an importance within its interior.
Trend Themes
1. Paper Cut-out Prints - Opportunity for brands to create visually captivating marketing campaigns through paper cut-out graphic prints.
2. Minimalistic Posters - Potential for artists and designers to create impactful and thought-provoking designs using minimalistic poster styles.
3. Digital Interiors - Emerging trend of visually representing the hidden digital contents within everyday objects through artwork and design.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing agencies to utilize paper cut-out graphic prints as an innovative and attention-grabbing marketing tool.
2. Art and Design - Potential for artists and designers to experiment with minimalistic poster styles to convey powerful messages through their work.
3. Technology and Electronics - Emerging trend of visually representing the digital interiors of everyday objects presents opportunities for tech companies to incorporate this concept into their product designs and branding.
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