'The Paper Bottle Project' Introduces a Sustainable Replacement for Plastic
Laura McQuarrie — March 29, 2018 — Eco
References: thedieline
BillerudKorsnäs and Grow launched The Paper Bottle Project to introduce a bio-based paper bottle alternative to wasteful plastic bottles.
The eco paper bottles are made from virgin pulp derived from Scandinavian forests and the design of the physical packaging represents the unique material used in constructing the vessel. The design incorporates elements of the Spruce and Pine trees, creating a harmonious look that tells a story about raw materials, packaging and manufacturing.
The Paper Bottle Project aims to offer a solution to minimize waste and ultimately empower brands and consumers alike to make better choices to support the environment. Each bottle boasts a "grade stamp" that mimics the symbol-based system used in the forest industry to identify the quality of different lumber products.
The eco paper bottles are made from virgin pulp derived from Scandinavian forests and the design of the physical packaging represents the unique material used in constructing the vessel. The design incorporates elements of the Spruce and Pine trees, creating a harmonious look that tells a story about raw materials, packaging and manufacturing.
The Paper Bottle Project aims to offer a solution to minimize waste and ultimately empower brands and consumers alike to make better choices to support the environment. Each bottle boasts a "grade stamp" that mimics the symbol-based system used in the forest industry to identify the quality of different lumber products.
Trend Themes
1. Bio-based Packaging - The eco paper bottles introduce a sustainable alternative to plastic, showcasing the potential for bio-based packaging solutions.
2. Minimal Waste Solutions - The Paper Bottle Project aims to minimize waste by offering an alternative packaging option, highlighting the growing trend towards sustainable packaging practices.
3. Symbol-based Communication - The grade stamp on each bottle demonstrates the use of symbol-based communication, indicating an emerging trend in visually conveying information in various industries.
Industry Implications
1. Packaging - The eco paper bottle presents disruptive innovation opportunities in the packaging industry by offering a sustainable alternative.
2. Forest Products - The use of virgin pulp derived from Scandinavian forests in the eco paper bottle creates potential opportunities for disruption in the forest products industry.
3. Sustainability - The Paper Bottle Project aligns with the growing sustainability trend, presenting opportunities for disruptive innovation across various industries.
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