The Papa X Cheddar Campaign Fuses Food and Streetwear Fashion
Laura McQuarrie — June 5, 2021 — Fashion
References: depop & prnewswire
Papa X Cheddar is the new campaign from Papa John's and it mixes music, food and fashion in an unexpected way. The campaign shares the perspective of director Josh Cohen, who is known for his work with adidas and Nike, and it's set to the tune of Cheddar from hip hop artist B Zino. The campaign shows streetwear looks alongside original Papa John’s delivery driver uniforms, cheesy slices of pizza and plenty of colored lights to convey a sense of warmth.
Many popular food brands are breaking into the fashion business with merch, especially at a time when people are craving comfortable styles. The Papa X Cheddar streetwear collection gives pizza lovers the chance to get the look of a pizza delivery driver with visors, polos and other statement pieces.
Many popular food brands are breaking into the fashion business with merch, especially at a time when people are craving comfortable styles. The Papa X Cheddar streetwear collection gives pizza lovers the chance to get the look of a pizza delivery driver with visors, polos and other statement pieces.
Trend Themes
1. Food-fashion Collaborations - The success of Papa X Cheddar, a streetwear campaign mixing food and fashion, opens the door for more collaborations between food and fashion brands.
2. Comfort Wearables - As people continue to crave comfortable styles, food brands have the opportunity to create their own wearable merchandise like Papa John's delivery driver uniforms.
3. Food-hip Hop Partnerships - Papa X Cheddar's use of a hip hop song creates a unique campaign experience and opens up the possibility of more collaborations between food and music industries.
Industry Implications
1. Food Industry - The food industry can create merchandise that complements their brand, like Papa John's delivery driver uniforms, to increase brand awareness and customer loyalty.
2. Fashion Industry - Collaborating with food brands, like in the case of the Papa X Cheddar campaign, provides new opportunities for fashion brands to reach new audiences and create unique collections.
3. Music Industry - Food and music collaborations, like Papa X Cheddar's use of a hip hop song, opens up the possibility for cross-promotion and new experiences for consumers.
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