Cryptozoic's 'Pantone: The Game' Appeals to Color Enthusiasts of All Ages
Laura McQuarrie — August 28, 2018 — Life-Stages
References: cryptozoic & thedieline
Pantone: The Game by Cryptozoic is a competitive and fun game that is centered around color and visual recognition. The game for color enthusiasts of all ages challenges players to guess the characters from pop culture that are being referenced only by abstract arrangements of paint chips. For example, some of the included character cards are Abraham Lincoln and Santa Claus.
The game is set up so that The Artist arranges the color swatches in the correct order and the other players take their turns guessing to earn points. In the case that a combination of colors proves to be a challenge to identify, Pantone: The Game includes a number of hints that can be revealed to make guessing a bit easier.
The game has the potential to be played with as few as two or as many as 20 players ages eight and up.
The game is set up so that The Artist arranges the color swatches in the correct order and the other players take their turns guessing to earn points. In the case that a combination of colors proves to be a challenge to identify, Pantone: The Game includes a number of hints that can be revealed to make guessing a bit easier.
The game has the potential to be played with as few as two or as many as 20 players ages eight and up.
Trend Themes
1. Color-based Gaming - Color-based games that challenge players to recognize characters from pop culture through abstract arrangements of paint chips.
2. Visual Recognition - Games that rely on visual recognition and challenge players to identify abstract arrangements of visual elements.
3. Challenging Party Games - Competitive and fun games that offer a challenge for color enthusiasts of all ages.
Industry Implications
1. Gaming - Developing color-based games that challenge players to recognize characters from pop culture through abstract arrangements of paint chips.
2. Education - Designing games that emphasize visual recognition for learning purposes.
3. Marketing and Advertising - Incorporating color-based games in marketing strategies to increase audience engagement through gamification.
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