Panera Announced the 'Little Big Treats' Menu with New Delicacies
Colin Smith — June 28, 2024 — Business
References: panera & brandeating
Panera Bread has introduced its new ‘Little Big Treats’ Menu, a concept that aligns with the growing ‘little treat culture’ popularized on social media platforms like TikTok. The menu features an array of both savory and sweet breakfast items, designed to offer customers a small indulgence to enhance their daily routine. Among the highlights are the ‘CinnaTops,’ a creative twist on the traditional cinnamon roll, which customers can personalize with a selection of toppings such as the Candy Cookie, Choco Chipper Cookie, or Fudgy Brownie. These treats start at a price point of $4.79, positioning them as an affordable luxury.
In addition to the CinnaTops, the ‘Little Big Treats’ Menu includes hearty breakfast sandwiches like the ‘Bacon Double Take’ and the ‘Steak and Wake.’ The former boasts double the bacon of Panera’s standard breakfast sandwich, coupled with two types of cheese for added flavor. The ‘Steak and Wake’ is a limited-time offering that features marinated, thin-sliced steak on Panera’s Ciabatta bread. For those seeking a balance of sweet and savory, the ‘CinnaScramble’ and ‘Sausage CinnaScramble’ combine scrambled eggs and cheese with a warm cinnamon roll base, topped with salt and pepper for a unique breakfast experience.
Image Credit: Panera
In addition to the CinnaTops, the ‘Little Big Treats’ Menu includes hearty breakfast sandwiches like the ‘Bacon Double Take’ and the ‘Steak and Wake.’ The former boasts double the bacon of Panera’s standard breakfast sandwich, coupled with two types of cheese for added flavor. The ‘Steak and Wake’ is a limited-time offering that features marinated, thin-sliced steak on Panera’s Ciabatta bread. For those seeking a balance of sweet and savory, the ‘CinnaScramble’ and ‘Sausage CinnaScramble’ combine scrambled eggs and cheese with a warm cinnamon roll base, topped with salt and pepper for a unique breakfast experience.
Image Credit: Panera
Trend Themes
1. Little Treat Culture - The rise of little treat culture on social media is influencing menu designs to include small, affordable indulgences.
2. Personalized Desserts - Customization options like Panera's 'CinnaTops' allow consumers to personalize their treats, enhancing the dining experience.
3. Fusion Breakfast Items - Innovative fusion breakfast items, combining sweet and savory ingredients, cater to evolving customer taste preferences.
Industry Implications
1. Bakery and Pastry - Bakery and pastry industries are evolving with trends that focus on miniaturized, customizable, and fusion-based treats.
2. Fast Casual Restaurants - Fast casual restaurants like Panera are capitalizing on the demand for convenience and unique, customizable menu offerings.
3. Social Media Marketing - Businesses are leveraging social media trends like the little treat culture to shape their menus and attract a broader audience.
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