Present & Grounded: Palo Santo Sage Fuses Self-Care & Scent
Laura McQuarrie — February 28, 2024 — Lifestyle
Frenshe, the accessible wellness line by Ashley Tisdale, launched a Present & Grounded: Palo Santo Sage collection to elevate self-care rituals with a sacred woody scent.
Consumers are seeking products that not only serve a practical purpose but also offer mood-boosting benefits. Items in the Being Frenshe Palo Santo Sage Ritual Collection that uplift and contribute positively to daily life include the Reset Candle; Hair, Body & Linen Mist; Glow On Perfume Oil; and Soothing Body Serum Stick.
As Frenshe describes, "The scent of Palo Santo Sage promotes connection by transporting you to the feeling of being rooted in nature and at peace. A woody combination of palo santo and fresh sage blended with rich notes of ylang ylang and eucalyptus forest leave you feeling Present & Grounded."
Consumers are seeking products that not only serve a practical purpose but also offer mood-boosting benefits. Items in the Being Frenshe Palo Santo Sage Ritual Collection that uplift and contribute positively to daily life include the Reset Candle; Hair, Body & Linen Mist; Glow On Perfume Oil; and Soothing Body Serum Stick.
As Frenshe describes, "The scent of Palo Santo Sage promotes connection by transporting you to the feeling of being rooted in nature and at peace. A woody combination of palo santo and fresh sage blended with rich notes of ylang ylang and eucalyptus forest leave you feeling Present & Grounded."
Trend Themes
1. Mood-boosting Scents - Consumers are increasingly seeking self-care products that incorporate mood-enhancing fragrances for everyday use.
2. Multifunctional Self-care Items - Products doubling as both personal care and home scent solutions are growing in popularity for their practicality and emotional benefits.
3. Nature-inspired Aromatics - There is a rising interest in products that use natural scents to provide a grounding and serene experience for users.
Industry Implications
1. Wellness and Self-care - The wellness industry is evolving to include a broader array of products that focus on holistic well-being and mental health benefits.
2. Home Fragrance - Home fragrance market growth is being fueled by consumer desire for products that offer both aesthetic pleasure and emotional upliftment.
3. Personal Care - The personal care sector is seeing a surge in demand for products that promote mindfulness and relaxation through aromatic experiences.
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