These 'Missions of Palo Alto' Prints Promote the Bay Area City
Josh Triantafilou — May 17, 2012 — Marketing
References: alexvaranese & behance.net
San Fransisco-based artist Alex Varanese recently drew up a series of three-dimensional posters promoting one of the lesser-known cities of the Bay Area, Palo Alto.
As Varanese explains on his Behance page, the city is overshadowed by the cultural draw of San Fransisco, the hip hop scene of Oakland, the population of San Jose and its notoriously violent neighbor, East Palo Alto. Nonetheless, Palo Alto is where Stanford University makes its home. It is also where the Ethernet and GUI were born and is a nexus for tech-oriented venture capitalists.
It is with such positive qualities in mind that the posters Varanese made the posters. They communicate to the viewer that Palo Alto may be a small, even quaint city, but it packs a punch on a number of levels.
As Varanese explains on his Behance page, the city is overshadowed by the cultural draw of San Fransisco, the hip hop scene of Oakland, the population of San Jose and its notoriously violent neighbor, East Palo Alto. Nonetheless, Palo Alto is where Stanford University makes its home. It is also where the Ethernet and GUI were born and is a nexus for tech-oriented venture capitalists.
It is with such positive qualities in mind that the posters Varanese made the posters. They communicate to the viewer that Palo Alto may be a small, even quaint city, but it packs a punch on a number of levels.
Trend Themes
1. 3D Advertising - The dimension-defying posters showcase a new trend of 3D advertising technology, revolutionizing the way brands can promote cities, products and services.
2. Local Nostalgia - The promotion of lesser-known cities and towns through art and culture is a growing trend, in response to consumers seeking unique and authentic experiences closer to home.
3. Tech Tourism - Palo Alto's position as the birthplace of Ethernet and the GUI presents opportunities for innovation in tech tourism, as people look to visit locations with significant technological achievements.
Industry Implications
1. Advertising - The series of 3D posters create new opportunities for advertising agencies looking to capture consumers' attention in innovative ways.
2. Tourism - The posters can be a part of a growing trend in tourism marketing to promote unique locations and experiences rather than traditional tourist locations.
3. Technology - Palo Alto's status as a nexus for tech-oriented venture capitalists presents opportunities for companies to tap into tech tourism and create tech-centered travel experiences.
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