The Palette Bold & Roots "Spirits" Inspire Creativity in Bartenders
Laura McQuarrie — January 6, 2022 — Lifestyle
References: palettedrinks & thespiritsbusiness
With its non-alcoholic spirits, Palette invites consumers to discover a bold new world of flavor. Palette shares the taste of a collaboration between Bacardi and bartenders in Amsterdam, who set out to create non-alcoholic spirits to inspire creativity. "Palette is the perfect choice for creative bartenders looking to mix things up behind the bar. I can’t wait to see how they use Palette to flex their creative muscles with non-alcoholic cocktails in a way that’s never been possible before," says Marine Rozenfeld, innovation development lead for Bacardi Europe.
The brand is making its debut with two 500ml expressions: Palette Roots and Palette Bold. While the former features the deep, complex and aromatic essence of juniper berries, ginger, nutmeg, cloves and cinnamon, the latter is said to be comparable to an aged spirit with woody, smoky notes.
The brand is making its debut with two 500ml expressions: Palette Roots and Palette Bold. While the former features the deep, complex and aromatic essence of juniper berries, ginger, nutmeg, cloves and cinnamon, the latter is said to be comparable to an aged spirit with woody, smoky notes.
Trend Themes
1. Non-alcoholic Spirits - Non-alcoholic spirits are gaining popularity and represent an opportunity for businesses to cater to a growing demographic of health-conscious consumers.
2. Creative Mixology - Bartenders and mixologists are increasingly experimenting with non-alcoholic spirits, creating new and exciting cocktail recipes.
3. Collaborative Development - Collaboration between spirit companies and bartenders is becoming more common, leading to the creation of innovative new products like Palette's non-alcoholic spirits.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can seize the opportunity of expanding their product line with non-alcoholic spirits that cater to health-conscious consumers.
2. Hospitality - Restaurants, bars and hotels can innovate and attract a broader demographic of customers by incorporating non-alcoholic spirits into their drink menu.
3. Food and Beverage - The food and beverage industry can also benefit from the rise in non-alcoholic spirits by incorporating them into their products or developing standalone products for consumers looking for healthier options.
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