The Griddle Frozen Vegan Toaster Waffles Come in Three Varieties
Michael Hemsworth — February 15, 2022 — Marketing
References: wearegriddle & foodbev
The Griddle frozen vegan toaster waffles are being launched by the brand in the UK to provide consumers with a way to enjoy a classic breakfast item with a modernized recipe. The waffles feature a vegan-friendly recipe that is also reported to contain 40% less sugar than the other varieties on the market, while also being made with 100% natural ingredients with no artificial flavors, colors or preservatives. The waffles are arriving in three flavors including Original, Chocolate Chip and Blueberry, which are priced at £2.50 for a 200-gram pack of six.
Co-Founder of Griddle Ella Harland commented on the new Griddle frozen vegan toaster waffles saying, "In the US, the market for toaster waffles is worth over $2.6bn, yet here in the UK there is a limited range of highly processed, ambient products which are poor quality and have a short shelf life. We believe that with the help of our retailer partners, we can bring something truly innovative to this market. The launch is also a key next step towards achieving our overall aim – to become the household frozen bakery brand.”
Co-Founder of Griddle Ella Harland commented on the new Griddle frozen vegan toaster waffles saying, "In the US, the market for toaster waffles is worth over $2.6bn, yet here in the UK there is a limited range of highly processed, ambient products which are poor quality and have a short shelf life. We believe that with the help of our retailer partners, we can bring something truly innovative to this market. The launch is also a key next step towards achieving our overall aim – to become the household frozen bakery brand.”
Trend Themes
1. Vegan Toaster Waffles - The trend towards plant-based eating is creating opportunities for vegan-friendly breakfast foods.
2. Reduced Sugar Foods - Consumers are seeking out products with lower levels of sugar, creating an opportunity for healthier breakfast options.
3. Natural Ingredients - The demand for natural and clean label products is driving innovation in the frozen breakfast foods market.
Industry Implications
1. Frozen Breakfast Foods - The frozen breakfast market is ripe for innovation as consumers seek out convenient yet healthy options.
2. Plant-based Foods - The growth of plant-based eating represents a major opportunity for brands to develop new vegan-friendly products like the Griddle waffles.
3. Bakery - The bakery industry has an opportunity to develop innovative new products that address consumer demand for natural, reduced sugar and plant-based options.
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