Starbucks' New Pairings Line Was Created with Breakfast in Mind
Katherine Pendrill — June 13, 2019 — Lifestyle
References: delish
Starbucks is looking to save consumers a trip to their local coffee shop with its new Pairings line. Created with your breakfast habits in mind, the new at-home coffee blends make it easier than ever to enjoy your java at home.
Starbucks' new Pairings line is a trio of at-home coffee blends that are intended to match with your favorite breakfast. Each of the coffee blends was crafted by chefs from The Culinary Institute of America and are available in K-Cups or as grounds. While all of the blends are a medium roast, each one is designed to pair with a different type of breakfast food. For instance, The Sweet Mornings Blend pairs well with yogurts, cereal, and pastries due to notes of dusted cocoa and dried fruit. On the other hand, The Savory Mornings Blend has a smoother finish with hints of fresh herbs, which complements savory dishes like omelets and avocado toast. Finally, there's The Dessert Blend, which goes well with chocolate or fruit pies.
Image Credit: Starbucks.
Starbucks' new Pairings line is a trio of at-home coffee blends that are intended to match with your favorite breakfast. Each of the coffee blends was crafted by chefs from The Culinary Institute of America and are available in K-Cups or as grounds. While all of the blends are a medium roast, each one is designed to pair with a different type of breakfast food. For instance, The Sweet Mornings Blend pairs well with yogurts, cereal, and pastries due to notes of dusted cocoa and dried fruit. On the other hand, The Savory Mornings Blend has a smoother finish with hints of fresh herbs, which complements savory dishes like omelets and avocado toast. Finally, there's The Dessert Blend, which goes well with chocolate or fruit pies.
Image Credit: Starbucks.
Trend Themes
1. At-home Coffee Blends - Starbucks' new Pairings line creates opportunities for other coffee brands to create their own at-home coffee blends that cater to consumers' breakfast preferences.
2. Chef-created Coffee Blends - The Culinary Institute of America's involvement in Starbucks' Pairings line suggests that collaborations between coffee brands and culinary experts can result in unique and innovative coffee blends.
3. Breakfast-specific Coffee Blends - The breakfast-compatible design of Starbucks' Pairings line suggests that more coffee brands may start creating coffee blends tailored to specific meals and occasions.
Industry Implications
1. Coffee - Coffee brands can innovate by creating at-home coffee blends that cater to specific breakfast foods and flavor preferences, like Starbucks' new Pairings line.
2. Culinary Education - Collaborating with culinary experts, as Starbucks did with The Culinary Institute of America, can result in unique and innovative coffee blends and provide opportunities for culinary education and experimentation.
3. Retail - Retail companies can innovate by offering consumer-package goods like Starbucks' Pairings line, which allows consumers to enjoy cafe-quality coffee at home while also saving them a trip to a coffee shop.
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