Domino's Dropped a Limited-Edition Garlic & Herb Dip in a Compact Bottle
Laura McQuarrie — August 1, 2024 — Lifestyle
References: famouscampaigns
Following research that revealed 47% of people who go on foreign holidays pack their own food or sauces, Domino's launched a limited-edition, travel-sized Garlic & Herb dip. The 100ml resealable bottle is perfectly sized to fit in airport liquid bags so that travelers can pass through security checkpoints without issue.
Although travelers have been restricted to carrying liquids, aerosols and gels in 100ml containers for years, this rule is being phased out with the introduction of a new generation of high-tech security scanners. While this 100ml liquid travel restriction remains in place, Domino's created a fun way for travelers to take a favorite flavor enhancer to go. Domino’s Melanie Howe said, "We know home comforts are important for a lot of travelers, so this summer, we are swapping a dip in the pool for a dip by the pool.”
Although travelers have been restricted to carrying liquids, aerosols and gels in 100ml containers for years, this rule is being phased out with the introduction of a new generation of high-tech security scanners. While this 100ml liquid travel restriction remains in place, Domino's created a fun way for travelers to take a favorite flavor enhancer to go. Domino’s Melanie Howe said, "We know home comforts are important for a lot of travelers, so this summer, we are swapping a dip in the pool for a dip by the pool.”
Trend Themes
1. Minimized Culinary Comforts - Travel-sized food products are rising in popularity as they provide a taste of home for globetrotting consumers.
2. Personal Portability - The demand for compact and convenient food packaging is growing among travelers seeking to simplify their packing process.
3. Airport-friendly Edibles - Innovative packaging solutions that cater to airport security guidelines are emerging to ease the travel experience with favorite condiments and snacks.
Industry Implications
1. Travel Retail - A surge in demand for travel-compliant food items offers new opportunities for retailers in airports and tourist destinations.
2. Food Packaging - The rise of travel-sized culinary products is driving innovation in the food packaging industry, focusing on portability and compliance.
3. Gourmet Convenience - Demand for gourmet yet portable food options is transforming the convenience food sector, with potential for unique, compact offerings.
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