References: enroutemag
Oxygen has been a major feature on TrendHunter in the past few weeks (check the links below) and it doesn't show signs of stopping. Flying across Canada last week I had the joy of perusing Air Canada's in-flight magazine. Eyes and ears always open, I was curious to see what trends I could spot in the in-flight duty free catalogue. To my sheer delight, I stumbled upon All Natural Liquid Oxygen Drops from 02 Spa Bar.
“Drink It Up! Helps with jetlag, fatigue, boosting your immune system, hangovers, fresher looking skin and it even purifies drinking water. Just add it to water or juice to revitalize while you're flying.â€
After nearly four months of traveling and no time in between for recovery, I was very tempted to shell out the $25 Air Canada wanted for the drops, but then I decided I'd be better off laying the dough aside for my vice – the funds on my ever-depleting Starbucks card needed some major replenishing!
“Drink It Up! Helps with jetlag, fatigue, boosting your immune system, hangovers, fresher looking skin and it even purifies drinking water. Just add it to water or juice to revitalize while you're flying.â€
After nearly four months of traveling and no time in between for recovery, I was very tempted to shell out the $25 Air Canada wanted for the drops, but then I decided I'd be better off laying the dough aside for my vice – the funds on my ever-depleting Starbucks card needed some major replenishing!
Trend Themes
1. All-natural Liquid Oxygen Drops - Disruptive innovation opportunity: Explore the development of all-natural liquid oxygen drops for various health benefits and convenience.
2. Boosting Immune System - Disruptive innovation opportunity: Investigate ways to develop products that enhance the body's immune system and provide health benefits.
3. Jetlag Relief - Disruptive innovation opportunity: Create innovative solutions to combat the effects of jetlag and improve travel experience.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Identify new products and services that promote overall health and well-being.
2. Beverage - Disruptive innovation opportunity: Develop new functional beverages that provide unique health benefits.
3. Travel and Hospitality - Disruptive innovation opportunity: Innovate and redefine travel experiences to enhance comfort and well-being for travelers.
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