OVO and Canada Goose Joined to Release a New Line for the Winter Season
Riley von Niessen — December 8, 2017 — Pop Culture
References: canadagoose & hypebeast
OVO and Canada Goose joined together yet again to launch a series of co-branded jackets, hats, and other accessories.
For the 2017 Winter collection, OVO and Canada Goose offer two different colorways of the down-filled parkas: a deep silver variation, and a light rose-hued one. Both jackets have a satiny finish to their exteriors, supplying the styles with a more luxurious aesthetic. Like most of the Canadian outerwear company's other garments, the OVO and Canada Goose jackets are finished off with a coyote fur trim, an aspect that's been a subject of controversy between the brand and animal rights activists.
Also included in the collection are silver and rose hats that match the jackets, as well as beanies and scarves that are made from 100% merino wool.
For the 2017 Winter collection, OVO and Canada Goose offer two different colorways of the down-filled parkas: a deep silver variation, and a light rose-hued one. Both jackets have a satiny finish to their exteriors, supplying the styles with a more luxurious aesthetic. Like most of the Canadian outerwear company's other garments, the OVO and Canada Goose jackets are finished off with a coyote fur trim, an aspect that's been a subject of controversy between the brand and animal rights activists.
Also included in the collection are silver and rose hats that match the jackets, as well as beanies and scarves that are made from 100% merino wool.
Trend Themes
1. Co-branded Fashion - Opportunity for brands to collaborate and create unique fashion experiences for consumers.
2. Luxury Streetwear - Expanding the market of high end clothing with satiny finishes and unique colorways.
3. Sustainable Fashion - An opportunity to create similar products with cruelty-free materials for conscious consumers.
Industry Implications
1. Fashion Industry - A chance for fashion companies to merge and create unique collections.
2. Luxury Goods Industry - Opportunity to create a new market for high-end clothing and accessories.
3. Animal Welfare Industry - An opportunity to explore alternate, animal-friendly materials and reduce carbon footprint.
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