Drake's OVO Released a New Capsule Collection for Women
Ellen Smith — December 16, 2022 — Fashion
References: ca.octobersveryown & hypebae
Drake's clothing line, October's Very Own, is releasing a new capsule collection for women featuring denim and velour tracksuits.
Just in time for the winter season, the collection includes a velour hoodie and sweatpants set, as well as a denim jacket and jeans combo. Both sets come in a chic black colorway, making them perfect for adding a touch of streetwear style to any outfit. The velour set features the iconic OVO owl logo embroidered on the chest and pant leg, while the denim set has the owl logo printed on the back. Also included, is a vegan leather button-down, silk pyjamas, and a ribbed knit beanie.
These pieces are sure to be favored among fans of Drake and OVO, as well as anyone looking to elevate their casual wardrobe.
Image Credit: hypebae, ca.octobersveryown
Just in time for the winter season, the collection includes a velour hoodie and sweatpants set, as well as a denim jacket and jeans combo. Both sets come in a chic black colorway, making them perfect for adding a touch of streetwear style to any outfit. The velour set features the iconic OVO owl logo embroidered on the chest and pant leg, while the denim set has the owl logo printed on the back. Also included, is a vegan leather button-down, silk pyjamas, and a ribbed knit beanie.
These pieces are sure to be favored among fans of Drake and OVO, as well as anyone looking to elevate their casual wardrobe.
Image Credit: hypebae, ca.octobersveryown
Trend Themes
1. Rapper-inspired Womenswear - The success of OVO's new capsule collection for women shows the opportunity for other rapper-owned clothing lines to expand into women's fashion.
2. Velour Tracksuits - The popularity of OVO's velour hoodie and sweatpants set suggests a resurgence of 2000s fashion trends and opportunity for other fashion brands to offer velour tracksuits collections.
3. Streetwear Denim - OVO's denim jacket and jeans combo with streetwear designs presents a new market for clothing brands to release streetwear-inspired denim lines.
Industry Implications
1. Fashion - The release of OVO's capsule collection for women highlights the fashion industry's potential for more collaborations between rappers and clothing lines.
2. Streetwear - OVO's new collection for women is just one example of the growing success of streetwear-based clothing brands and the disruption it is causing in the fashion industry.
3. Music Merchandise - Musicians and their record labels have the opportunity to expand their merchandise offerings and grow revenue streams by expanding into the fashion industry through collaborations with clothing brands.
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