Meanswhile Reveals the 'Overprotection' Fall/Winter Collection
References: store.meanswhile.net & hypebeast
Meanswhile has returned with the 'Overprotection' collection for Fall/Winter 2022 that follows its widely successful SOLOTEX® collection unveiled in April. The new collection spotlights an M65 military jacket dubbed the ‘Tech Tweed Field JKT,’ and the ‘Beaufort Flight JKT,’ which were both previewed last season. Additional offerings include a pair of tweed military pants, a Cordura-lined cardigan, fishing vests, and Polartec half-zip jackets.
For accessories, consumers can choose between modular chest bags, arm and leg guards, and headwear that has been laminated in Dyneema. A single footwear offering dubbed the ‘Overwrap Square’ sandals finish off the collection, arriving in black, white, and olive green. The sandal features Vibram platform soles, logo detailing on the vamp, and heel straps. The Meanswhile Fall/Winter 2022 collection will launch on the brand’s website and select retailers in the near future.
Image Credit: Meanswhile
For accessories, consumers can choose between modular chest bags, arm and leg guards, and headwear that has been laminated in Dyneema. A single footwear offering dubbed the ‘Overwrap Square’ sandals finish off the collection, arriving in black, white, and olive green. The sandal features Vibram platform soles, logo detailing on the vamp, and heel straps. The Meanswhile Fall/Winter 2022 collection will launch on the brand’s website and select retailers in the near future.
Image Credit: Meanswhile
Trend Themes
1. Military-inspired Technical Apparel - Disruptive innovation opportunities are possible in sustainable material development and in creating scalable production methods for personalized technical apparel.
2. Modular Accessories - Opportunity for innovation in the creation of multifunctional accessories that can serve various needs for consumers.
3. Extreme Weather Protection - Innovation opportunities abound for developing new materials and methods of weather protection that balance comfort and performance.
Industry Implications
1. Outdoor Recreation - There are opportunities to develop sustainable and comfortable clothing and accessories for outdoor enthusiasts who demand high-performance and weather-proof gear.
2. Military Defense - Opportunities for innovation exist in the materials and production methods used for developing protective military gear and equipment that is both effective and sustainable.
3. Fashion Design - The trend of military-inspired technical apparel can bring innovation opportunities for designers in the realm of functional fashion, exploring new approaches to fabrications, materials, and production methods.
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