Meanswhile Prepares for FW22 with the Overprotective Collection
References: store.meanswhile.net & hypebeast
Fashion imprint Meanswhile introduces its latest Overprotective collection that is designed specifically for the Fall/Winter 2022 season. It features a range of high-quality fabrics that are technically infused to ensure durability throughout the tougher terrains that come with the colder seasons of the year.
It is paired perfectly with the understated design language of the brand, applied through hidden detailing. The seasonal collection features silhouettes that are inspired by workwear and hiking gear, designed from an angle that prepares for everyday wearing as well. Some of the notable items include the classic M65 military jacket that is constructed from the Tech Tweed Field JKT in tweed detail with parachute buttons and hem drawstrings for adjustment.
Image Credit: Meanswhile
It is paired perfectly with the understated design language of the brand, applied through hidden detailing. The seasonal collection features silhouettes that are inspired by workwear and hiking gear, designed from an angle that prepares for everyday wearing as well. Some of the notable items include the classic M65 military jacket that is constructed from the Tech Tweed Field JKT in tweed detail with parachute buttons and hem drawstrings for adjustment.
Image Credit: Meanswhile
Trend Themes
1. Durable Fashion - The trend of durable, technically infused fabrics continues to rise as consumers value sustainability and longevity in their clothing.
2. Workwear and Hiking-inspired Silhouettes - Designs inspired by workwear and hiking gear are becoming more popular, creating an opportunity for fashion brands to create functional yet stylish pieces for everyday wear.
3. Understated Design with Hidden Detailing - Fashion brands incorporating subtle design elements and hidden detailing into their collections are appealing to customers seeking unique, yet practical pieces.
Industry Implications
1. Fashion - Fashion brands that focus on sustainable, durable materials and incorporate practical, versatile designs will attract consumers seeking long-lasting clothing options.
2. Outdoor Gear - As outdoor adventures become more popular, there is an opportunity for outdoor gear companies to collaborate with fashion brands to create durable, functional, and stylish clothing options for those who enjoy nature.
3. Textile Manufacturing - The demand for technically infused, durable fabrics presents an opportunity for textile manufacturers to innovate and create new materials that can withstand tougher terrains and the elements.
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