Aveda's 99% Naturally Derived Serum Was Inspired by Skincare
Laura McQuarrie — May 30, 2023 — Fashion
Using an overnight hair serum is like indulging hair in the replenishing and rejuvenating care that nighttime skincare brings to the skin. In fact, Aveda was inspired by the way a night serum works for the skin and created the Nutriplenish Replenishing Overnight Serum as a result. This lightweight, 99% naturally derived serum for dry and severely dry hair provides hours of benefits whether it is applied to hair that's dry or damp before bed. This hair serum can be applied from lengths to ends and it won't transfer onto pillows during sleep.
This potent hair serum is packed with supercharged ingredients like pomegranate seed oil, mango butter and coconut oil. This product increases hair hydration by two times and replenishes lipids in one night, as revealed by lab testing.
This potent hair serum is packed with supercharged ingredients like pomegranate seed oil, mango butter and coconut oil. This product increases hair hydration by two times and replenishes lipids in one night, as revealed by lab testing.
Trend Themes
1. Overnight Hair Serums - The trend of using overnight hair serums inspired by skin care presents opportunities for the beauty industry to integrate skin care rituals into hair care products.
2. Naturally Derived Hair Products - The trend of using 99% naturally derived hair serums for dry and severely dry hair represents an opportunity for the beauty industry to meet consumers' demand for clean beauty and eco-friendly products.
3. Supercharged Hair Serum - The trend of using hair serums packed with supercharged ingredients presents an opportunity for the beauty industry to develop and market hair products with high-performing, targeted ingredients.
Industry Implications
1. Beauty Industry - The beauty industry can take advantage of the trend of using overnight hair serums and 99% naturally derived products to drive innovation and meet consumer demand for clean beauty and eco-friendly products.
2. Hair Care Industry - The hair care industry can capitalize on the trend of using hair serums packed with supercharged, targeted ingredients to provide consumers with high-performing, effective products that meet their individual hair care needs.
3. Skin Care Industry - The skin care industry can leverage the trend of using overnight hair serums inspired by skin care to expand their product offerings and reach a wider consumer base looking for holistic beauty solutions.
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