Overlay.TV
jjjjjjjjj — March 27, 2008 — Pop Culture
References: overlay
Overlay.tv is an interactive media company with our head office residing in Ottawa Canada and we have developed a innovative platform for interactive video and advertising.
Overlay.tv was launched in Beta on Feb 14 2008 and is an alternative to pre and post reel advertisements. The idea blossomed with need for more information about the products in online video or a TV show. Overlay.tv's alternative is click able product placement and information within the video player's real estate during the video playback. Overlay provides a video commerce platform that enables Internet users, content owners and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto online video content and linking to external websites.
The video submitted is an example of how the technology can be used. The band is The Teenagers who will eventually take over the music world.
Overlay.tv was launched in Beta on Feb 14 2008 and is an alternative to pre and post reel advertisements. The idea blossomed with need for more information about the products in online video or a TV show. Overlay.tv's alternative is click able product placement and information within the video player's real estate during the video playback. Overlay provides a video commerce platform that enables Internet users, content owners and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto online video content and linking to external websites.
The video submitted is an example of how the technology can be used. The band is The Teenagers who will eventually take over the music world.
Trend Themes
1. Interactive Video - Disruptive innovation opportunity: Explore the use of interactive video to enhance advertising and product placement in online video content.
2. Video Commerce - Disruptive innovation opportunity: Develop platforms that allow users, content owners, and e-commerce sites to monetize and customize their video assets through contextual overlays and links.
3. Clickable Product Placement - Disruptive innovation opportunity: Create technologies that enable viewers to interact with product placement and access additional information within the video player during playback.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunity: Embrace interactive video and contextual overlays as a new form of advertising, offering more engaging and personalized experiences for consumers.
2. Media and Entertainment - Disruptive innovation opportunity: Implement interactive video platforms to transform the way content is consumed, providing viewers with interactive and immersive experiences.
3. E-commerce - Disruptive innovation opportunity: Utilize video commerce platforms to link product information directly within video content, enhancing the shopping experience and increasing conversions.
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