Streams.Live Updates the Traditional Teleshopping Channel Experience
Laura McQuarrie — July 6, 2021 — Business
References: Streams.Live & prnewswire
Streams.Live is the name of the new livestream shopping technology from Oveit and it recognizes that the way retailers are doing business is changing along with consumer preferences and behaviors. Knowing that businesses need to adapt and offer solutions that are interactive, engaging, informative and entertaining, Oveit created Streams.Live to support retailers of all sizes.
Streams.Live represents the next generation of teleshopping since it offers a more interactive experience that creates a relationship between the presenter, the products and the viewers. On the stream, people can ask questions, share thoughts with other users and make purchases with ease when they are ready to do so. According to Oveit, "Streams.Live is generating eight times more interaction through comments than other forms of content, and shoppers spend three times more time watching a live video versus a pre-recorded video."
Streams.Live represents the next generation of teleshopping since it offers a more interactive experience that creates a relationship between the presenter, the products and the viewers. On the stream, people can ask questions, share thoughts with other users and make purchases with ease when they are ready to do so. According to Oveit, "Streams.Live is generating eight times more interaction through comments than other forms of content, and shoppers spend three times more time watching a live video versus a pre-recorded video."
Trend Themes
1. Livestream Shopping - Livestream shopping technology is changing the face of teleshopping by offering retailers an interactive and engaging platform that creates a relationship with viewers, resulting in increased views and purchases.
2. Interactive Retail Experiences - Retailers of all sizes can create interactive and engaging shopping experiences that are informative, entertaining, and designed to meet ever-changing consumer preferences and behaviors.
3. Enhanced User Experience - Streams.Live offers an enhanced user experience that allows viewers to interact with presenters and other users, ask questions and share thoughts, leading to increased engagement and sales.
Industry Implications
1. E-commerce - E-commerce businesses can use livestream shopping technology to offer an interactive and engaging platform that creates a relationship with viewers, resulting in increased views and purchases.
2. Retail - Retailers of all sizes can use interactive solutions to create engaging shopping experiences and meet ever-changing consumer preferences and behaviors, resulting in increased sales and customer loyalty.
3. Marketing and Advertising - Livestream shopping technology can be used by marketing and advertising businesses to offer an interactive and engaging platform for their clients to showcase their products and services, ultimately leading to increased engagement and brand awareness.
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