Tyrrell Winston and Reebok Join to Highlight the Club C 85
Designer Tyrrell Winston works in collaboration with sportswear giant Reebok to highlight two sneaker models for the season -- this includes the Question Mid silhouette and the Club C 85 sneaker model. The collaborative pack is entitled The Smell of Money and is available to shop online at HBX.
The inspiration behind the collection spotlights the city of New York and this can be seen through details including the NY logo details that mark the lower left heel of the Question Mid sneaker. It can also be seen on the left tongue label and the sock lining of the Club C 85 sneaker. The shoes are made up of a clean color palette of white and black for a minimal look.
Image Credit: HBX
The inspiration behind the collection spotlights the city of New York and this can be seen through details including the NY logo details that mark the lower left heel of the Question Mid sneaker. It can also be seen on the left tongue label and the sock lining of the Club C 85 sneaker. The shoes are made up of a clean color palette of white and black for a minimal look.
Image Credit: HBX
Trend Themes
1. Minimal Sneakers - There is an opportunity for designers to collaborate with sportswear companies to produce minimal designed sneakers that emphasize themes inspired by particular cities or geographic locations.
2. City-themed Details - Incorporating city-themed details, such as logos or landmarks, on apparel and accessories can help extend the product line for fashion companies.
3. Collaborative Packs - There is an opportunity for fashion brands to engage in more collaborative projects with other brands to create unique products that cater to a broader audience.
Industry Implications
1. Footwear - Footwear companies can leverage city-inspired designs to create new sneaker collections that cater to consumers looking for versatile, minimal footwear options with a unique edge.
2. Fashion - Fashion companies can extend their product lines and cater to a wider range of customers by incorporating city-themed details and collaborating with other brands to produce unique collections.
3. Sportswear - Sportswear companies can expand their product offerings by seeking out collaborations with designers and fashion brands to produce limited-edition, city-themed apparel and footwear products.
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