Reebok Dives into its Archives to Bring Life to the LT Court
Reebok continues to honor its own heritage with a look into its archives - the brand breathes life back to the LT Court sneaker model, which was a staple during the 80s. The shoe gets a 2022 revival with a minimal palette that blends together Alabaster, Batik Blue, and Footwear White.
The shoes kick off with a white leather material at the base foundation of the upper. The Alabaster suede makes its way over the toe bumper and finally, the Batik Blue hue is accented on suede across the heel section. The same blue continues at the terry cotton lining, which is a mindful nod to the 80s which continues at the yellowed midsole for a retro design language.
Image Credit: Asphalt Gold
The shoes kick off with a white leather material at the base foundation of the upper. The Alabaster suede makes its way over the toe bumper and finally, the Batik Blue hue is accented on suede across the heel section. The same blue continues at the terry cotton lining, which is a mindful nod to the 80s which continues at the yellowed midsole for a retro design language.
Image Credit: Asphalt Gold
Trend Themes
1. Archival Revivals - A trend of resurrecting classic products from a brand's archives for modern consumers presents a disruptive innovation opportunity through nostalgia marketing.
2. Minimalism in Design - A trend of minimalism in design presents a disruptive innovation opportunity through simplifying product development and appealing to consumers seeking simplicity and sustainability.
3. Retro Design Language - A trend of incorporating retro design elements in modern products presents a disruptive innovation opportunity through combining nostalgia with contemporary technology and materials.
Industry Implications
1. Footwear - The footwear industry can innovate through archival revivals, minimalism in design, and retro design language to attract consumers seeking unique and sustainable products.
2. Fashion - The fashion industry can adopt archival revivals, minimalism in design, and retro design language to create a sustainable and nostalgic aesthetic for modern consumers.
3. Marketing - The marketing industry can leverage archival revivals, minimalism in design, and retro design language to create engaging campaigns that appeal to nostalgic consumers and those seeking simplicity and sustainability.
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