The Supermarine Rain Shirt by Outlier Inc. Will Keep You From the Wet
Peter Vallas — June 8, 2011 — Lifestyle
References: outlier.cc & gearjunkie
Outlier Inc. is a company from New York City that designs stylish clothing with the urban cyclist in mind. If you're a cyclist, you need clothing that is flexible and even waterproof to give you freedom and peace of mind while biking.
Outlier Inc. knows that sometimes it is impossible to avoid the rain, and when you are cycling it’s not fun to be riding around in wet clothing. That’s why Outlier Inc. developed the Supermarine Rain Shirt. This unique button-up shirt acts as a raincoat, only it looks a ton better. The $300 shirt is made with cotton, however, it is specially blended and woven to ensure a waterproofing seal. It may be a bit expensive for some, but if you’re out on the streets every day, it’s a great shirt to have.
Implications - As the importance of eco-friendly behavior increases, so does the amount of people who use bicycles as their primary means of transportation. Companies can capitalize on this by selling pragmatic products specifically geared towards cyclists who use their bicycles everyday, through rain, snow and sun.
Outlier Inc. knows that sometimes it is impossible to avoid the rain, and when you are cycling it’s not fun to be riding around in wet clothing. That’s why Outlier Inc. developed the Supermarine Rain Shirt. This unique button-up shirt acts as a raincoat, only it looks a ton better. The $300 shirt is made with cotton, however, it is specially blended and woven to ensure a waterproofing seal. It may be a bit expensive for some, but if you’re out on the streets every day, it’s a great shirt to have.
Implications - As the importance of eco-friendly behavior increases, so does the amount of people who use bicycles as their primary means of transportation. Companies can capitalize on this by selling pragmatic products specifically geared towards cyclists who use their bicycles everyday, through rain, snow and sun.
Trend Themes
1. Eco-friendly Cycling - Opportunity for companies to design and sell eco-friendly cycling products that cater to the needs of everyday cyclists.
2. Waterproof Apparel - Opportunity for companies to develop stylish and effective waterproof clothing solutions for cyclists, creating a more comfortable biking experience in all weather conditions.
3. Urban Cycling Lifestyle - Opportunity for companies to create products that enhance the urban cycling experience, catering to the unique needs and preferences of urban cyclists.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel companies to expand their product offerings by introducing waterproof cyclist clothing that combines style and functionality.
2. Sporting Goods - Opportunity for sporting goods companies to develop specialized cycling gear that enhances performance and comfort for urban cyclists.
3. Sustainable Fashion - Opportunity for sustainable fashion brands to create eco-friendly cyclist clothing options, promoting environmentally conscious choices among urban cyclists.
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