MEANSWHILE Focuses on a Sense of Adventure for the FW20 Season
References: meanswhile.net & hypebeast
MEANSWHILE introduces its latest collection designed for the Fall/Winter 2020 season full of captivating outdoor garments. The seasonal range focuses on a sense of adventure, crafted with dynamic proportional cuts and versatile details throughout. The Japanese fashion label explores a broad range of ways the items can be worn to invite consumers to explore their creativity.
Some of the pieces include weather-ready capes, large duvet coats, and more. Notably, the aforementioned items can be altered and reshaped using a series of velcro panels and zipper plackets. There are some pops of color across the seasonal collection informed by bold blue and yellow to allow for a statement. Additionally, there are the more muted earthy hues as well seen at the cropped pants, fleece hoods, and liner jackets.
Image Credit: MEANSWHILE
Some of the pieces include weather-ready capes, large duvet coats, and more. Notably, the aforementioned items can be altered and reshaped using a series of velcro panels and zipper plackets. There are some pops of color across the seasonal collection informed by bold blue and yellow to allow for a statement. Additionally, there are the more muted earthy hues as well seen at the cropped pants, fleece hoods, and liner jackets.
Image Credit: MEANSWHILE
Trend Themes
1. Dramatic Outdoor Garments - Exploring dynamic cuts and versatile details in outdoor apparel to provide consumers with a sense of adventure.
2. Weather-ready Capes - Integrating velcro panels and zipper plackets to offer customizable and reshaped capes for different weather conditions.
3. Bold Color Accents - Incorporating bold blue and yellow pops of color in outdoor clothing to make a fashion statement.
Industry Implications
1. Fashion - Innovating in the fashion industry by creating outdoor garments that blend functionality, style, and customization.
2. Outdoor Apparel - Introducing innovative techniques and versatile features in outdoor apparel to enhance performance and comfort.
3. Textile Manufacturing - Developing new manufacturing methods to incorporate velcro panels and zipper plackets in garments for easy customization.
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