Qantas is Changing Out-of-Office Emails from Boring to Travel-Inspiring
Laura McQuarrie — September 23, 2016 — World
References: qantasoutofoffice & wersm
The out-of-office email plays an important role in informing colleagues and clients of absences. As informative as they are, they can also be incredibly boring to read. Knowing this, Qantas decided to put a stop to boring OOO emails with 'Qantas Out Of Office.'
The Qantas Out Of Office tool connects to one's Instagram account, meaning that when the next out-of-office email is sent, it will be embedded with a user's most recent travel pictures that are tagged with #qantasoutofoffice.
With this new tool, Qantas is making it possible for others to show others, rather than tell them, that they are out of the office and unable to answer emails and perhaps inspire email recipients to embark on an adventure of their own.
The Qantas Out Of Office tool connects to one's Instagram account, meaning that when the next out-of-office email is sent, it will be embedded with a user's most recent travel pictures that are tagged with #qantasoutofoffice.
With this new tool, Qantas is making it possible for others to show others, rather than tell them, that they are out of the office and unable to answer emails and perhaps inspire email recipients to embark on an adventure of their own.
Trend Themes
1. Travel-inspiring Out-of-office Emails - Disruptive innovation opportunity: Develop personalized email apps that automatically embed a user's recent travel pictures to make out-of-office emails more engaging and inspiring.
2. Social Media Integration in Email Communication - Disruptive innovation opportunity: Create email tools that connect to social media accounts to automatically incorporate relevant content, such as travel photos, into email messages.
3. Interactive Email Experiences - Disruptive innovation opportunity: Build email platforms with interactive features that enhance user engagement and deliver more captivating out-of-office messages.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Integrate social media and email communication tools in the travel industry to offer more immersive and inspiring experiences for customers.
2. Email Marketing - Disruptive innovation opportunity: Enhance email marketing campaigns by incorporating interactive elements and personalization features to increase customer engagement and conversion rates.
3. Social Media Platforms - Disruptive innovation opportunity: Collaborate with email service providers to develop seamless integrations between social media platforms and email apps for enhanced user experiences.
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