Other Coffee Branding Takes the Basic, Direct and Minimalist Approach
Amelia Roblin — January 5, 2014 — Marketing
References: helloempatia & thedieline
Other Coffee branding was designed to distinguish itself from the common graphic treatment of its competing companies and cafes. No colors, images or even symbols have been applied to the majority of the coffee packaging and stationery; the words "other coffee" clearly and frankly label each item in a basic legible typeface.
The Empatía Studio of Argentina has managed to conjure up a distinctive identity for this brew brand without an iconic logo or an elaborate visual style. The directness and simplicity with which the name of the product is presented has a matter-of-factness that seems to plainly state a uniqueness and consistency. Other Coffee branding demonstrates just how expressive mere black letters on a white background can be.
The Empatía Studio of Argentina has managed to conjure up a distinctive identity for this brew brand without an iconic logo or an elaborate visual style. The directness and simplicity with which the name of the product is presented has a matter-of-factness that seems to plainly state a uniqueness and consistency. Other Coffee branding demonstrates just how expressive mere black letters on a white background can be.
Trend Themes
1. Minimalist Branding - Opportunity for businesses to use basic legible typeface and simple design elements to create a distinctive identity.
2. Direct Communication - Potential for companies to convey their message with a matter-of-factness and emphasize uniqueness.
3. No-frills Packaging - Emerging trend of using plain colors and minimal graphics in product packaging to stand out from competitors.
Industry Implications
1. Coffee Branding - Chance for coffee companies to differentiate themselves by utilizing minimalist branding and direct communication.
2. Graphic Design - Opportunity for graphic designers to explore the impact of simplicity and plain packaging in creating powerful brand identities.
3. Packaging Industry - Potential for packaging companies to meet the demand for no-frills packaging designs that emphasize simplicity and minimalism.
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