Ormonde Jayne's Fragrance Shop Concept Emphasizes Customization
Laura McQuarrie — March 22, 2018 — Art & Design
References: ormondejayne & cosmeticsbusiness
British fragrance brand Ormonde Jayne recently unveiled a fresh and theatrical new design for its boutique in London, alongside a new service that prioritizes personalization.
The design of the store itself includes bold details like long velvet curtains and displays in the shape of perfume caps as a means of conveying Ormonde Jayne's commitment to innovation and creativity.
The all-new Made-To-Measure service gives consumers the chance to choose the strength of the scent they desire and add customized touches to the bottle. The hand-poured perfume product can be made with up to 50% concentration, meaning that long-lasting, deep scents can be created with ease. One of the options available includes the Ormonde Woman Made-to-Measure Parfum, which is said to have a "dusky, seductive" scent.
The design of the store itself includes bold details like long velvet curtains and displays in the shape of perfume caps as a means of conveying Ormonde Jayne's commitment to innovation and creativity.
The all-new Made-To-Measure service gives consumers the chance to choose the strength of the scent they desire and add customized touches to the bottle. The hand-poured perfume product can be made with up to 50% concentration, meaning that long-lasting, deep scents can be created with ease. One of the options available includes the Ormonde Woman Made-to-Measure Parfum, which is said to have a "dusky, seductive" scent.
Trend Themes
1. Personalized Fragrance - The trend towards highly personalized fragrances offers an opportunity for companies to stand out in the fragrance market by providing more individualized and unique experiences for customers.
2. Made-to-measure Services - The increasing adoption of made-to-measure services for fragrances shows that the trend towards customization in the beauty industry is not limited to makeup and skincare products.
3. Innovative Retail Design - As Ormonde Jayne's new store design shows, avant-garde and experiential retail design can help brands strike a chord with customers by creating memorable and immersive shopping experiences.
Industry Implications
1. Fragrance - The fragrance industry has an opportunity to innovate by offering highly personalized fragrance options and expanding made-to-measure services.
2. Retail - Retailers can differentiate themselves by incorporating avant-garde retail design elements into their stores, providing an immersive and memorable shopping experience for customers.
3. Luxury Goods - As personalized fragrances become increasingly popular, luxury goods companies can capitalize on this trend by offering exclusive and highly personalized fragrance options.
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