Original Source Creates the Scents of Its Products Through Sound
Laura McQuarrie — February 7, 2014 — Marketing
References: facebook & digitalbuzzblog
Original Source introduced a campaign that will let its fans determine the next limited edition shower gel that will be part of its Seasonal Editions 2014 collection.
One of the problems with some products, like shower gel, is that a consumer won't be able to try the product before taking it home. What's even worse is that unless a consumer has an Original Source bottle in their hands, they can't even give it a whiff to decide if they want to purchase it or not. So, Original Source had The Work Club set up a campaign to simulate the experience over the Internet.
The campaign is a synesthesia-like crossover that imagines the Seasonal Editions scents as audio. In its series of 'Audio Showers,' users can experience each different scent through sound. The winning shower gel will be determined through its popularity in likes and retweets.
One of the problems with some products, like shower gel, is that a consumer won't be able to try the product before taking it home. What's even worse is that unless a consumer has an Original Source bottle in their hands, they can't even give it a whiff to decide if they want to purchase it or not. So, Original Source had The Work Club set up a campaign to simulate the experience over the Internet.
The campaign is a synesthesia-like crossover that imagines the Seasonal Editions scents as audio. In its series of 'Audio Showers,' users can experience each different scent through sound. The winning shower gel will be determined through its popularity in likes and retweets.
Trend Themes
1. Synesthetic Marketing - Exploring the intersection of different senses to create unique sensory experiences for consumers.
2. Virtual Try-on - Using technology to simulate product experiences online, allowing consumers to make informed purchasing decisions.
3. User-driven Product Development - Engaging consumers in the decision-making process to create products that better meet their preferences and needs.
Industry Implications
1. Personal Care - Opportunity to leverage sensory marketing techniques to enhance the shopping experience and drive sales in the personal care industry.
2. E-commerce - Potential for virtual try-on technology to revolutionize online shopping experiences and increase conversion rates for e-commerce businesses.
3. Social Media Marketing - Harnessing the power of user-generated content and social media engagement to involve consumers in product development and generate buzz for brands.
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