This Meat Branding Tells Consumers of Its Focus on Animal Rights
Mishal Omar — December 28, 2016 — Lifestyle
References: buddycreative & thedieline
The organic meats offered by the brand 'Roam and Relish' aim to ensure that consumers have a certain peace of mind when purchasing the products.
Large-scale factory farms are known for their often cruel treatment of animals, with many keeping them in inhumane conditions, having little regard for how the animals are killed and negatively impacting the environment. Roam and Relish aims to avert attention away from this issue by offering organic meats that it claims are made from animals that have been treated with dignity in the production process. The branding for these products was created by the agency 'Buddy Creative' and features informative excerpts and images of animals that evoke a sense of ease among consumers who are concerned with the environment and animal well-being.
This company is able to offer consumers with a more ethical alternative to the factory farmed animal products that most grocery stores offer.
Large-scale factory farms are known for their often cruel treatment of animals, with many keeping them in inhumane conditions, having little regard for how the animals are killed and negatively impacting the environment. Roam and Relish aims to avert attention away from this issue by offering organic meats that it claims are made from animals that have been treated with dignity in the production process. The branding for these products was created by the agency 'Buddy Creative' and features informative excerpts and images of animals that evoke a sense of ease among consumers who are concerned with the environment and animal well-being.
This company is able to offer consumers with a more ethical alternative to the factory farmed animal products that most grocery stores offer.
Trend Themes
1. Ethical Meats - The trend of offering organic meats that are made from animals treated with dignity presents disruptive innovation opportunities for brands in the meat industry.
2. Transparency Branding - The trend of using informative excerpts and animal imagery in branding offers disruptive innovation opportunities for creative agencies to help brands communicate their ethical practices effectively.
3. Consumer Consciousness - The trend of consumers seeking more ethical alternatives to factory farmed animal products creates disruptive innovation opportunities for companies to develop products that align with consumers' concerns for the environment and animal welfare.
Industry Implications
1. Meat - The meat industry can innovate by focusing on offering organic and ethically treated animal products to cater to consumer demands for ethical meats.
2. Creative Agency - Creative agencies have the opportunity to disrupt the industry by helping brands effectively communicate their ethical practices through transparent and informative branding.
3. Grocery - The grocery industry can innovate by expanding their product offerings to include more ethical alternatives to factory farmed animal products, meeting the growing demand from conscious consumers.
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