gummi-snaps Combine Chewy and Crunchy Candy Textures
Laura McQuarrie — April 6, 2022 — Lifestyle
References: torieandhoward & nosh
gummi-snaps by Torie & Howard are new low-sugar, organic candies that are gummy on the inside and candy shelled on the outside. Available in Tropical (Lemony-Watermelon, Pineapple-Mango, Tangerine-Lime) and Wild Berry (Brambleberry, Raspberry and Appleberry) varieties, these multi-textured sweet snacks speak to consumers who are looking for novel eating experiences. These crunchy and chewy candies are dual-textured and full of fruity flavors for an experience that all ages with a sweet tooth will appreciate. These candy shelled gummies are free from artificial flavors, gluten and gelatin, plus they get their vibrancy from only organic colors.
Experimental brands are looking to provide consumers with the unconventional mouthfeel of multiple textures and these shelled gummy candies combine the best features of two familiar treats.
Experimental brands are looking to provide consumers with the unconventional mouthfeel of multiple textures and these shelled gummy candies combine the best features of two familiar treats.
Trend Themes
1. Dual-textured Candies - Candy brands can explore developing more dual-textured candies that combine different mouthfeels for a unique snacking experience.
2. Low-sugar and Organic Candy - Brands can leverage the growing consumer interest in healthier treats by offering more low-sugar and organic candy options.
3. Natural Colors in Candy - There is an opportunity for candy brands to differentiate themselves by using only natural colors in their products.
Industry Implications
1. Confectionery Industry - The confectionery industry can explore new product lines with dual-textured, low-sugar, and organic candies that use natural colors.
2. Health Food and Snack Industry - The health food and snack industry can target consumers seeking healthier candy options by offering more low-sugar and organic candy products.
3. Organic Food Industry - The organic food industry can add more unique candy options like candy shelled gummies to their product line, appealing to a wider consumer base seeking organic and natural snacks.
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