Oreo's 'The Fair' Encourages Messages of Unity and Togetherness
Ellen Smith — November 3, 2020 — Marketing
Oreo's 'The Fair' ad aims to offer a breath of fresh air during a time of political and social unrest in America. With a simple message of unity and togetherness, this ad, which arrives days before the U.S election, is set to run officially at an upcoming NFL game.
The ad takes place at an abandoned fair ground, where a small kitten is looking for something to eat. After letting out a sad meow, the kitten catches the attention of a stuffed elephant and a stuffed elephant and a stuffed donkey. Initially, the two now-living stuffed toys fight over the milk, but quickly realize they need to come together for the sake of the distressed kitten.
Image Credit: Mondelez
The ad takes place at an abandoned fair ground, where a small kitten is looking for something to eat. After letting out a sad meow, the kitten catches the attention of a stuffed elephant and a stuffed elephant and a stuffed donkey. Initially, the two now-living stuffed toys fight over the milk, but quickly realize they need to come together for the sake of the distressed kitten.
Image Credit: Mondelez
Trend Themes
1. Unity Messaging - Opportunity to develop advertising campaigns that promote unity and togetherness in a time of political and social unrest.
2. Emotional Ads - Opportunity to create heartfelt advertisements that evoke emotions and connect with consumers on a deeper level.
3. Political Astuteness - Opportunity to leverage current political events and sentiments in advertising campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create impactful unity-focused campaigns.
2. Entertainment - Opportunity for production companies to create emotionally resonant ads that engage consumers.
3. Sports - Disruptive innovation opportunity for sports organizations to showcase unity-focused ads during games to reach a wide audience.
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