The Hershey's Red, White & Blue Cookies 'N' Creme is Chromatic
Michael Hemsworth — June 5, 2020 — Marketing
References: hersheys & brandeating
The Hershey's Red, White & Blue Cookies 'N' Creme candy bar is a new offering from the classic American brand that will offer consumers a way to spice up their Fourth of July celebrations in a whimsical way. The chocolate maintains the signature recipe that consumers have come to love over the years, but has been paired with red and blue cookies in the mix. This gives the candy bar its signature red, white and blue profile that can be enjoyed on its own or even used for creating patriotic desserts.
The Hershey's Red, White & Blue Cookies 'N' Creme candy bar is a limited-edition offering that will only be around for the summertime for consumers to pick up.
Image Credit: Hershey's
The Hershey's Red, White & Blue Cookies 'N' Creme candy bar is a limited-edition offering that will only be around for the summertime for consumers to pick up.
Image Credit: Hershey's
Trend Themes
1. Patriotic-themed Products - Opportunity for brands to create limited-edition products that celebrate national holidays and events.
2. Novel Flavor Combinations - Chance for food and beverage companies to experiment with unique flavor pairings to attract consumers.
3. Customizable Desserts - Potential for businesses to offer DIY dessert options using themed candy bars as ingredients.
Industry Implications
1. Confectionery - Opportunity for candy manufacturers to capture consumer interest with limited-edition patriotic candy bars.
2. Food and Beverage - Chance for companies in the food and beverage industry to create innovative products with unique flavor combinations.
3. Bakery - Potential for bakeries to incorporate themed candy bars into their dessert offerings, allowing customers to create customized patriotic treats.
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