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Athlete-Endorsed Collegiate Footwear

Clean the Sky - Positive Eco Trends & Breakthroughs

The Oregon Ducks Will Wear Custom-Made Lebron Soldier 9s

— October 7, 2015 — Fashion
The Oregon Ducks women's basketball team will be modelling custom-made Lebron Soldier 9s this upcoming season. With the beginning of basketball season, both professionally and collegiate not far away, a flurry of sneaker releases have emerged. This Oregon Ducks-inspired Nike shoe may be the best one so far.

The Nike Lebron Soldier 9s will be outfitted in the Oregon Ducks iconic vibrant green school colors. Hints of yellow in the shoe's sole and tongue will also show off the school's famous yellow from its jerseys. The shoe lends itself nicely to being customized by its rather simple design. The mesh on the front allows the team's branding to shine across the middle.

Not only is the University of Oregon known for their athletic prowess and accomplishments, the team has also reinvented collegiate sportswear which is reflected by this shoe.
Trend Themes
1. Customized Collegiate Footwear - The trend of creating custom-made shoes for collegiate athletes offers disruptive innovation opportunities for companies to offer personalized and unique products to the market.
2. Athlete-endorsed Products - Athlete-endorsed collegiate footwear presents an opportunity for industry players to collaborate with sport stars to promote branded products and increase sales.
3. Collegiate Sportswear Reinvention - The trend of modernizing collegiate sportswear creates opportunities for companies to develop innovative and stylish designs that cater to the young and trendy audience.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the trend of customized collegiate footwear and athlete endorsement deals to offer products that cater to the unique tastes of customers.
2. Collegiate Athletics - Collegiate athletics can partner with brand sponsors to create products like the Nike Lebron Soldier 9s and generate revenue through branded merchandise sales.
3. Marketing and Advertising - The trend of athlete-endorsed collegiate footwear creates opportunities for the marketing and advertising industry to develop campaigns that resonate with young and sports-savvy consumers.
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