GOAT and Division Street Auction the Air Jordan 8 Oregon Sneakers
Jordan Brand's iconic Air Jordan 8 sneaker model gets an Oregon colorway design that is meant to celebrate the University of Oregon. Most recently, the shoe gets 400 pairs auctioned out by GOAT and Division Street -- the proceeds of the shoes will be directed towards the student-athletes at the University of Oregon.
The shoe features a Gorge Green and Pure Platinum colorway look and additional details that nod to the school including the Oregon-themed accents that can be seen across each pair of shoes. The sneakers are also detailed with the Ducks logo that is on the chenille tongue for a textural touch as well. The medial side of the shoe is overlaid with a repetitive Oregon Ducks text.
Image Credit: GOAT
The shoe features a Gorge Green and Pure Platinum colorway look and additional details that nod to the school including the Oregon-themed accents that can be seen across each pair of shoes. The sneakers are also detailed with the Ducks logo that is on the chenille tongue for a textural touch as well. The medial side of the shoe is overlaid with a repetitive Oregon Ducks text.
Image Credit: GOAT
Trend Themes
1. University-themed Sneakers - Expanding the university-themed sneaker market to other universities and creating collaborative designs with other institutions to tap into the collegiate market.
2. Charitable Sneaker Auctions - More brands can host auctions for exclusive sneaker releases and then donate proceeds to charitable causes, appealing to the socially-conscious consumer.
3. Sports Team Branded Sneakers - Collaborating with sports teams to create branded and limited edition sneakers, giving sport fans unique opportunities to represent their team.
Industry Implications
1. Fashion Industry - Innovating the fashion industry by introducing university-themed sneakers in collaboration with schools or universities.
2. Sports Industry - Collaborating with sport teams to create branded limited edition sneakers to market to sports fans.
3. Auction Industry - Charitable sneaker auctions can be incorporated and marketed as a new way of increasing auction revenue while also benefitting social causes.
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