A Virtual Assistant on Domino's App Now Helps with Ordering Pizza
Laura McQuarrie — June 17, 2014 — Tech
References: itunes.apple & brandeating
The telephone and mobile apps have made ordering pizza quite easy in the past and now, Domino's pizza is combining the two for what should be an even easier way to have pizza delivered to your doorstep. In partnership with Nuance Communications, Domino's is testing a new voice ordering platform on Android and iOS apps.
The platform features a human-like virtual assistant that will be able to take your order in a natural, conversational way. The feature is currently in beta mode, but a download of either the latest Android or Apple update should bring up this feature. Since customer service can be pretty touch and go when technology takes the place of a human, it should be interesting to see how the new voice ordering app holds up to other ways of ordering pizza.
The platform features a human-like virtual assistant that will be able to take your order in a natural, conversational way. The feature is currently in beta mode, but a download of either the latest Android or Apple update should bring up this feature. Since customer service can be pretty touch and go when technology takes the place of a human, it should be interesting to see how the new voice ordering app holds up to other ways of ordering pizza.
Trend Themes
1. Voice-activated Ordering - The introduction of a human-like virtual assistant for voice ordering provides a disruptive innovation opportunity for companies to enhance customer convenience and streamline the ordering process.
2. Conversational User Interface - The integration of a natural and conversational way for customers to place orders through a virtual assistant opens up opportunities for disruptive innovation in the user interface design space, enabling more intuitive and efficient interactions.
3. Artificial Intelligence in Customer Service - The use of AI-powered virtual assistants to handle customer interactions presents a disruptive innovation opportunity for businesses to automate and personalize their customer service processes.
Industry Implications
1. Food Delivery - The implementation of voice-activated ordering in the pizza delivery industry creates a disruptive innovation opportunity for companies to differentiate themselves by offering a more seamless and futuristic ordering experience.
2. Mobile Applications - The integration of conversational user interfaces in mobile apps presents a disruptive innovation opportunity for app developers to enhance user engagement and convenience.
3. Artificial Intelligence - The adoption of AI-driven customer service solutions offers a disruptive innovation opportunity for companies across various industries to automate and optimize their customer support operations.
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