Lee and Pendleton Join Forces On New Denim Collection
Niko Pajkovic — January 31, 2022 — Fashion
References: pendleton-usa & hypebeast
American jean brand Lee has teamed up with iconic heritage label Pendleton Woolen Mills to launch a new denim collection. In particular, the new capsule sees both brands collaborating to remix the Lee 101, the Union-Alls, and the Storm Rider -- three classic Lee-branded denim items.
Here, the Lee 101 has been designed to celebrate the American textile industry and has therefore been updated with vintage denim sourced from Cone Denim’s White Oak Mill. Other pieces in the collection include long-sleeve button-ups, jackets, and exclusive woolen blankets dressed in Pendleton's iconic stripe motif.
“Working with Lee was a perfect pairing for Pendleton. Their authentic American heritage brand echoes Pendleton’s dedication to quality, design, and textile innovation. With so many years of combined craftsmanship and expertise, we’re excited to see this unique apparel and blanket collection come to life," said Peter Bishop, Executive Vice President of Merchandise and Design at Pendleton.
Image Credit: Pendleton
Here, the Lee 101 has been designed to celebrate the American textile industry and has therefore been updated with vintage denim sourced from Cone Denim’s White Oak Mill. Other pieces in the collection include long-sleeve button-ups, jackets, and exclusive woolen blankets dressed in Pendleton's iconic stripe motif.
“Working with Lee was a perfect pairing for Pendleton. Their authentic American heritage brand echoes Pendleton’s dedication to quality, design, and textile innovation. With so many years of combined craftsmanship and expertise, we’re excited to see this unique apparel and blanket collection come to life," said Peter Bishop, Executive Vice President of Merchandise and Design at Pendleton.
Image Credit: Pendleton
Trend Themes
1. Denim-brand Collaborations - Lee's collaboration with Pendleton opens up opportunities for denim brands to collaborate with heritage labels to create new collections.
2. Heritage Brand Remakes - The Lee and Pendleton collaboration demonstrates a market opportunity to update classic heritage brands with modern design and innovation.
3. Vintage Denim Sourcing - The use of vintage denim from Cone Denim's White Oak Mill in Lee 101 represents a potential trend of denim brands incorporating sustainable materials and practices into production.
Industry Implications
1. Denim Fashion - The collaboration between Lee and Pendleton promotes a future trend of reimagining classic denim pieces with modern and innovative design for fashion-conscious consumers.
2. Heritage Fashion - The collaboration between Lee and Pendleton demonstrates a market opportunity for heritage brands to join forces to create exclusive collections for consumers who value authenticity and traditional craftsmanship.
3. Sustainable Textiles - The use of sustainable vintage denim from Cone Denim's White Oak Mill in Lee 101 presents an opportunity for denim brands and textile companies to adopt similar sustainable practices and materials.
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