OP Anderson Petronella Raspberry Modernizes the Schnapps Category
Laura McQuarrie — May 20, 2023 — Lifestyle
References: thespiritsbusiness
To reflect the evolving tastes and preferences of modern consumers, the schnapps category needs to be updated and OP Anderson Petronella Raspberry was launched with this precise purpose in mind. This modernized product is bottled at a lower alcohol strength (25% ABV) and it's said to be rounded, robust and full of fresh raspberry flavor with a little spiciness from traditional aquavit spices.
OP Anderson Petronella Raspberry stands out not just for its lower alcohol content and unique flavor but also for its bright pink color and berry flavor from organic raspberries.
This new product is recommended to be enjoyed alongside herring, salmon and fresh salads, and brand owner Anora Group suggests serving the raspberry schnapps in a spritz cocktail, or as an apéritif with ice.
OP Anderson Petronella Raspberry stands out not just for its lower alcohol content and unique flavor but also for its bright pink color and berry flavor from organic raspberries.
This new product is recommended to be enjoyed alongside herring, salmon and fresh salads, and brand owner Anora Group suggests serving the raspberry schnapps in a spritz cocktail, or as an apéritif with ice.
Trend Themes
1. Low-alcohol Spirits for Modern Consumers - Opportunities for developing new spirits products with lower alcohol content to satisfy modern consumer preferences.
2. Fruity and Spicy Flavored Spirits - Opportunities for developing new spirits products with unique and bold flavors that differentiate from traditional spirit products.
3. Colorful and Aromatic Spirits - Opportunities for developing new spirits products that offer unique visual and aromatic experiences to consumers.
Industry Implications
1. Alcoholic Beverages Industry - Companies in this industry can explore new opportunities to capture modern consumer preference for low-alcohol, fruity, and flavorful spirits products.
2. Cocktail and Mixology Industry - Companies in this industry can innovate on new cocktail and mixology recipes using the unique flavor and color profile of OP Anderson Petronella Raspberry and other similar spirits products.
3. Organic Ingredients Industry - Companies in this industry can explore new business opportunities to supply organic ingredients such as raspberries for the production of spirits products with unique flavors and aromas.
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