Oomph! Sweets Chews Share the Benefits of Lion's Mane, ACV & More
Laura McQuarrie — March 4, 2023 — Lifestyle
References: oomphsweets & nosh
At Natural Products Expo West, Oomph! Sweets will be introducing Oomph! Sweets Chews as a new way for fans to enjoy its low-sugar candies. These chews are packed with functional benefits from ingredients like cherry acerola, lion's mane and apple cider vinegar, and the all-natural candies are entirely vegan, gluten-free, keto-friendly, allergen-friendly and low in calories.
After the brand made its Expo East debut, it gleaned from Amazon insights and Shopify data to better understand what consumers want. At the upcoming trade show event, attendees will get the first taste of the brand's Mini Chews, a square-shaped sweet in nostalgic flavors like Dark Chocolate, Lemon, Passion Fruit and Green Apple.
Going forward, the brand is focused on innovation, new flavors and infrastructure to support highly anticipated retail launches.
After the brand made its Expo East debut, it gleaned from Amazon insights and Shopify data to better understand what consumers want. At the upcoming trade show event, attendees will get the first taste of the brand's Mini Chews, a square-shaped sweet in nostalgic flavors like Dark Chocolate, Lemon, Passion Fruit and Green Apple.
Going forward, the brand is focused on innovation, new flavors and infrastructure to support highly anticipated retail launches.
Trend Themes
1. Functional Candies - Low-sugar candies with added functional ingredients like lion's mane and apple cider vinegar are becoming more popular.
2. Allergen-friendly Snacks - The trend of allergen-friendly snacks with no gluten or animal products is continuing to grow.
3. Keto-friendly Treats - Keto-friendly treats with low calories are gaining popularity among consumers looking for healthier options.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from innovative functional candies that provide added nutritional benefits.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of allergen-friendly and keto-friendly snacks to meet consumer demand.
3. E-commerce - E-commerce platforms can take advantage of data insights to better understand consumer preferences and offer new product varieties.
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