Hälsa Launched an Online Yogurt Store for Nutritious Oatmilk Products
Laura McQuarrie — March 30, 2021 — Business
References: prnewswire
Hälsa recently launched a Plain Unsweetened Zero Sugar oatmilk yogurt and now it is also introducing a new online yogurt store that helps everyone in the United States access 100% clean dairy-free yogurt. Often, those who are interested in plant-based eating must rely on their local grocery or health food store to stock plant-based alternatives but this online shop helps to increase access to nutritious dairy-free yogurt. As Helena Lumme, Halsa Founder and Chairman of the Board, notes, "Due to Covid, many retailers are not looking at new products, so we decided to open our own online store and give our customers the convenience of having Halsa delivered to their front door."
Through the online store, customers will find Hälsa oatmilk yogurts that are all certified organic and kosher, plus backed by clean labels, ingredients and processes.
Through the online store, customers will find Hälsa oatmilk yogurts that are all certified organic and kosher, plus backed by clean labels, ingredients and processes.
Trend Themes
1. D2C Dairy-free Yogurt Shops - Direct-to-consumer (D2C) dairy-free yogurt shops are disrupting the traditional grocery store model by providing convenient access to nutritious alternatives online.
2. Plant-based Eating - Increased focus on plant-based eating is encouraging the growth of dairy-free yogurt sales, creating opportunities for both established and startup food companies to capitalize on this trend.
3. Clean Labels and Ingredients - Consumer demand for clean labels and ingredients is driving the development of new dairy-free yogurt products that emphasize transparency and natural ingredients.
Industry Implications
1. Food Retail - Traditional food retailers can leverage the trend of D2C dairy-free yogurt shops by partnering with or acquiring established brands, or by developing their own online channels to market and distribute dairy-free yogurt products.
2. Plant-based Food - The growth of plant-based food and increased interest in dairy-free yogurt creates opportunities for both established food companies and startups to innovate with new products and flavors, and to expand distribution channels.
3. E-commerce - The rise of e-commerce platforms and the convenience they offer is driving the growth of D2C dairy-free yogurt shops, creating opportunities for companies to develop their own online stores or partner with existing platforms to reach new customers.
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