Hatch's Compass Shows the Many Ways You Can Personalize Items
Laura McQuarrie — April 23, 2014 — Art & Design
Hatch.co is an online shopping platform that’s like a cross between offering the unique handmade crafts on Etsy and the endless sources of DIY inspiration you can find on Pinterest. As of today, Hatch launched 'Compass,' a tool that suggests multiple ways you can customize products like jewelry and home decor.
To make finding customizable items as easy as possible, Hatch’s Compass provides four simple starting points and categorizes products that can be personalized with your own text, pictures, location or a meaningful date.
Compass was implemented because Hatch found that 95% of its shoppers were more likely to make their second purchase from the site in a different category, showing that its consumers are more likely to venture into different product categories when customization options are clearly presented to them.
To make finding customizable items as easy as possible, Hatch’s Compass provides four simple starting points and categorizes products that can be personalized with your own text, pictures, location or a meaningful date.
Compass was implemented because Hatch found that 95% of its shoppers were more likely to make their second purchase from the site in a different category, showing that its consumers are more likely to venture into different product categories when customization options are clearly presented to them.
Trend Themes
1. Product Customization - Hatch's Compass tool suggests multiple ways to customize products like jewelry and home decor, catering to the growing demand for personalized items.
2. Online Shopping Platforms - Platforms like Hatch.co that offer product customization options are gaining popularity as consumers seek unique and personalized shopping experiences.
3. Customer Engagement - By providing customizable options, platforms like Hatch.co can engage customers and encourage repeat purchases in different product categories.
Industry Implications
1. E-commerce - E-commerce platforms that offer customization features have the potential to disrupt traditional retail models and attract a broader audience.
2. Handmade Crafts - The handmade crafts industry can benefit from product customization platforms like Hatch.co, as it allows makers to offer personalized options for their products.
3. DIY Inspiration - Platforms like Hatch.co that provide endless sources of DIY inspiration can disrupt the traditional crafting industry and empower individuals to create personalized items.
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