Klarna Launches New Hybrid Feature Called 'Virtual Shopping'
Niko Pajkovic — May 18, 2022 — Business
References: prnewswire & retaildive
Leading payments and shopping platform Klarna has announced the launch of 'Virtual Shopping,' a new feature that aims to bring the in-store shopping experience online.
With Virtual Shopping, customers will be able to browse products on Klarna while communicating with actual in-store experts via video calls and live online chat sessions. The new feature presents a win-win for both shoppers and retailers; customers are able to easily receive feedback mid-shop, while stores are presented with the opportunity to extend their expertise beyond their physical locations.
"In the past, online shopping has been missing a key element: human interaction. With Virtual Shopping, we replicate the brick-and-mortar experience of receiving personalized advice from an in-store expert and bring it to the online realm," said
Image Credit: Klarna
With Virtual Shopping, customers will be able to browse products on Klarna while communicating with actual in-store experts via video calls and live online chat sessions. The new feature presents a win-win for both shoppers and retailers; customers are able to easily receive feedback mid-shop, while stores are presented with the opportunity to extend their expertise beyond their physical locations.
"In the past, online shopping has been missing a key element: human interaction. With Virtual Shopping, we replicate the brick-and-mortar experience of receiving personalized advice from an in-store expert and bring it to the online realm," said
Image Credit: Klarna
Trend Themes
1. Virtual Shopping Experience - Klarna's 'Virtual Shopping' feature opens up opportunities for retailers to provide interactive shopping experience for customers.
2. Live Chat Customer Service - Live chat serves as an effective tool in customer service, as emphasized by Klarna's 'Virtual Shopping' feature.
3. Hybrid Online-offline Shopping - Klarna's 'Virtual Shopping' feature presents an opportunity to merge the benefits of brick-and-mortar retail with online convenience.
Industry Implications
1. Retail Industry - Retailers can leverage Klarna's 'Virtual Shopping' feature to enhance customer engagement and create a seamless shopping experience.
2. E-commerce Industry - Klarna's 'Virtual Shopping' feature sets the bar for e-commerce platforms to integrate live video calls and online chat sessions into the shopping experience.
3. Customer Service Industry - Klarna's 'Virtual Shopping' feature highlights the growing demand for effective and personalized customer service in the online space.
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