A Funeral for Dead Tech Promotes This Online Cloud Storage Service
Laura McQuarrie — August 22, 2013 — Marketing
References: facebook & creativeguerrillamarketing
To promote its online cloud storage service, Mandic Cloud Solutions set up an unusual guerilla advertisement. Outside a Brazilian cathedral, dozens of caskets were set up on tables. Each of them was open and sprinkled with rose petals and other dried flowers.
The coffins contained old computer servers, as if to hold a mock funeral for these obsolete objects. As one piece of technology dies off, it makes room for the birth of a new kind of technology.
Although its message might not be apparent at first, Mandic Cloud Solutions' guerilla stunt is simple and an effective way to get people to gather around, talk, take pictures and try to piece together what the campaign is trying to say.
The coffins contained old computer servers, as if to hold a mock funeral for these obsolete objects. As one piece of technology dies off, it makes room for the birth of a new kind of technology.
Although its message might not be apparent at first, Mandic Cloud Solutions' guerilla stunt is simple and an effective way to get people to gather around, talk, take pictures and try to piece together what the campaign is trying to say.
Trend Themes
1. Obsolete Tech Funeral - A trend of organizing funeral-like events to symbolize the end of obsolete technology and create awareness about new alternatives.
2. Guerilla Advertising - A trend of using unconventional and eye-catching advertising techniques, like the mock funeral setup, to capture attention and engage the audience.
3. Cloud Storage Services - A trend of increasing popularity and reliance on online cloud storage solutions for data management and backup.
Industry Implications
1. Technology - The technology industry can explore opportunities to create awareness about new and innovative tech solutions by organizing similar funeral-like events for obsolete technology products.
2. Advertisement and Marketing - The advertisement and marketing industry can capitalize on the trend of guerilla advertising to help businesses create impactful and memorable campaigns that effectively convey their message.
3. Data Storage and Management - The cloud storage industry can leverage the trend of increasing popularity by developing innovative storage solutions, improving security measures, and offering seamless integration with various platforms.
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