'IJC' is an Online Art Museum That Showcases "Cool Japan"
Laura McQuarrie — February 29, 2016 — World
References: ana-cooljapan & japantrends
'IJC' is the name of a new online art museum from ANA airline as part of the 'Cool Japan' content that it shares on its own online platform. Taking inspiration from this, the name of the IJC Museum reflects this question: "Is Japan Cool?"
The virtual art museum celebrates Japanese artists like Yayoi Kusama, Kohei Nawa and Hisashi Tenmyouya, who are known for their pop styles. In the virual museum, people from all over the world are able to explore digital exhibits, read stories about them and vote for some of their favorites.
While this might seem like an unusual marketing strategy for an airline, ANA hopes that the IJC Museum will inspire newcomers who want to further explore Japan's culture and art scene.
The virtual art museum celebrates Japanese artists like Yayoi Kusama, Kohei Nawa and Hisashi Tenmyouya, who are known for their pop styles. In the virual museum, people from all over the world are able to explore digital exhibits, read stories about them and vote for some of their favorites.
While this might seem like an unusual marketing strategy for an airline, ANA hopes that the IJC Museum will inspire newcomers who want to further explore Japan's culture and art scene.
Trend Themes
1. Cloud-based Museums - The rise of cloud-based museums offers opportunities for disruptive innovation in the museum experience.
2. Virtual Art Exhibits - Virtual art exhibits are a growing trend and offer opportunities for disruption in the art and entertainment industries.
3. Online Culture and Art Promotion - The rise of online museums and galleries presents opportunities for the promotion of culture and art in the digital space.
Industry Implications
1. Art and Entertainment - Cloud-based and virtual art exhibits are disrupting the art and entertainment industries.
2. Tourism and Hospitality - The use of online museums and galleries by airlines and other tourism and hospitality companies presents a disruptive innovation in the industry.
3. Technology - The development of cloud-based museum technology offers opportunities for disruption and innovation in the technology industry.
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