The ONEXONE Million Meals Event Looks to Feed the Masses
Michael Baxter — March 27, 2014 — Social Good
References: millionmeals
Trend Hunter got to sit down with Canadian rap legend Kardinal Offishall to talk about the ONEXONE Million Meals Movement. With a goal of packaging and distributing a million meals to the hungry and underprivileged, Kardinall will be performing with other Canadian artists like Alyssa Reid and Simple Plan to bring awareness to the hunger problem in Canada and around the world.
Charity can be infectious when done the right way. Making a genuine connection is a start; aligning yourself with the best and brightest of the country is where the magic happens. Besides being a Canadian hip-hop maven and Canadian icon, Kardinall is also a philanthropist who understands that to get the point across, you have to "make giving back sexy."
The event will take place on May 23rd at the Sony Center and will bring together celebrity and citizen alike for an amazing cause.
Charity can be infectious when done the right way. Making a genuine connection is a start; aligning yourself with the best and brightest of the country is where the magic happens. Besides being a Canadian hip-hop maven and Canadian icon, Kardinall is also a philanthropist who understands that to get the point across, you have to "make giving back sexy."
The event will take place on May 23rd at the Sony Center and will bring together celebrity and citizen alike for an amazing cause.
Trend Themes
1. Mass-packaging Meals - Disruptive innovation opportunity: Develop efficient and scalable methods for mass-packaging meals to address hunger problems in various communities.
2. Charity Awareness - Disruptive innovation opportunity: Create innovative strategies and platforms to bring awareness to charitable causes and engage both celebrities and the general public.
3. Connecting Art and Philanthropy - Disruptive innovation opportunity: Find innovative ways to leverage the power of art and entertainment to promote philanthropic endeavors and make giving back more appealing.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Innovate packaging technologies and systems to efficiently package and distribute meals to those in need.
2. Event Management - Disruptive innovation opportunity: Develop new event management strategies and technologies to organize large-scale charity events that attract both celebrities and citizens.
3. Entertainment - Disruptive innovation opportunity: Create new platforms and experiences that connect the entertainment industry with philanthropy in more impactful and engaging ways.
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