Once Upon a Farm Launched its A Million Meals Initiative
Elena Rahman — September 18, 2021 — Social Good
References: savethechildren.org & onceuponafarmorganics
The A Million Meals Initiative is Once Upon a Farm's newest launch in partnership with Save the Children. The goal is to provide one million nutritious meals to kids in need by the year 2024. Once Upon a Farm is a leading plant-based kid nutrition company.
The initiative is paired with the brand's second limited-edition give-back blend - Farmer Jen's Pumpkin Oatmeal Cookie. The cookies are now available for purchase online. With every Farmer Jen pouch purchased, the company donates $0.25 to Save the Children. The new blend is part of a growing product line between the two companies. Once Upon a Farm expects to add a third charitable blend for the initiative next year.
Image Credit: Once Upon a Farm
The initiative is paired with the brand's second limited-edition give-back blend - Farmer Jen's Pumpkin Oatmeal Cookie. The cookies are now available for purchase online. With every Farmer Jen pouch purchased, the company donates $0.25 to Save the Children. The new blend is part of a growing product line between the two companies. Once Upon a Farm expects to add a third charitable blend for the initiative next year.
Image Credit: Once Upon a Farm
Trend Themes
1. Charitable Healthy Meal Initiatives - Creating Give-Back Programs that provide nutritional food is an opportunity for Food and Beverage Companies to make a difference and improve brand image and customer loyalty.
2. Plant-based Kid Nutrition - Innovative products and marketing strategies for Plant-Based Kid Nutrition can create a competitive edge and appeal to consumers looking for healthier options for their children.
3. Limited-edition Give-back Blends - Offering limited-edition products with a give-back component is an effective way for businesses to increase sales and boost their Corporate Social Responsibility initiatives.
Industry Implications
1. Food and Beverage - Implementing Give-Back Programs that focus on healthier food options for vulnerable populations is an opportunity for the Food and Beverage industry to support public health and improve their reputation.
2. Nonprofit - Collaborating with companies on Give-Back Programs can help Nonprofit organizations improve their outreach efforts as well as increase funding for their causes.
3. Marketing and Advertising - Innovative marketing and advertising strategies for limited-edition products can enable marketing firms to improve brand visibility and capture target audiences.
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