The Glowing Ones2Watch 'Rainbow Raider' Spread
Tiana Reid — July 9, 2010 — Fashion
References: jessiecraig & theones2watch
The Ones2Watch 'Rainbow Raider' editorial is a fascinating spread featuring model Elena Sudakova upholding her quirky yet strong character for the shoot.
With photography by Canadian Jessie Craig, the former part of the title most obviously alludes to the Rainbow Brite-inspired hair (and eyebrows!), while the latter part of the title suggests a warrior disposition. These two opposing elements are anchored by the regal ensembles.
Implications - There is a growing appreciation of female-empowered features that allow women to feel an increased sense of self. Companies that promote strong characters and bold female features as opposed to sexualized imagery will continue to be appreciated by women who enjoy empowerment and men who embrace their female counterparts.
With photography by Canadian Jessie Craig, the former part of the title most obviously alludes to the Rainbow Brite-inspired hair (and eyebrows!), while the latter part of the title suggests a warrior disposition. These two opposing elements are anchored by the regal ensembles.
Implications - There is a growing appreciation of female-empowered features that allow women to feel an increased sense of self. Companies that promote strong characters and bold female features as opposed to sexualized imagery will continue to be appreciated by women who enjoy empowerment and men who embrace their female counterparts.
Trend Themes
1. Female-empowered Features - Opportunity for companies to promote strong characters and bold female features, fostering empowerment.
2. Quirky Styling - Potential for businesses to explore unique and unconventional fashion choices to appeal to a niche market.
3. Warrior Disposition - Opportunity to create products and services that embody strength, resilience, and empowerment.
Industry Implications
1. Fashion - Fashion industry can cater to the demand for female-empowered features and quirky styling.
2. Beauty - Beauty industry can create products that emphasize bold and unique features, empowering individuals.
3. Entertainment - Entertainment industry can explore and promote characters with a warrior disposition, appealing to a broad audience.
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