The 'One Nation, Under Hops' Infographic Looks at Independent Breweries
Senduran Bhakthakumaran — April 24, 2012 — Lifestyle
References: columnfivemedia & dailyinfographic
When choosing a beer, most make their selection from a small handful of brands, but according to the 'One Nation, Under Hops' infographic, there are more brands to be considered. This infographic explores the world of beer brewing and its recent development as a larger market.
There has been a rise in the tide of independent breweries recently, and one would do well to understand this movement in more detail. For example, the infographic shows that small breweries are currently driving growth in the beer industry. When considering the amount of barrels sold in 2010, five percent were from domestic craft breweries while the remaining 95 percent was from all other beer sales. This infographic also explains the ins and outs of beer crafting breweries so that individuals can understand how small breweries impact the entire industry.
There has been a rise in the tide of independent breweries recently, and one would do well to understand this movement in more detail. For example, the infographic shows that small breweries are currently driving growth in the beer industry. When considering the amount of barrels sold in 2010, five percent were from domestic craft breweries while the remaining 95 percent was from all other beer sales. This infographic also explains the ins and outs of beer crafting breweries so that individuals can understand how small breweries impact the entire industry.
Trend Themes
1. Rise of Independent Breweries - Opportunity for disruptive innovation in the beer industry by catering to the growing demand for craft and locally brewed beers.
2. Growth of Craft Beer Market - Opportunity for disruptive innovation in the alcohol industry by creating unique and innovative craft beer offerings.
3. Understanding the Beer Crafting Process - Opportunity for disruptive innovation in the food and beverage industry by developing new technologies and processes to improve beer crafting and enhance the quality of small brewery products.
Industry Implications
1. Beer Industry - Opportunity for disruptive innovation by embracing the rise of independent breweries and developing new strategies to cater to the changing consumer preferences.
2. Alcohol Industry - Opportunity for disruptive innovation by tapping into the growing craft beer market and creating innovative products or experiences.
3. Food and Beverage Industry - Opportunity for disruptive innovation by investing in research and development to improve beer crafting techniques and support the growth of small breweries.
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